Solving problems and making the complex simple
with design and creativity.
Head of Product Design & Experience / Creative Director at Yellowfin, Tony was previously Head of Digital and Experience at McCann Australia and before that, Co-Founder and Executive Creative Director of digital agency Igloo. And... before that a DJ but that's another story.
Tony has a wealth of experience that spans Industrial Design, Graphic Design, Digital, Advertising and Digital Product Development. A creative, entrepreneurial and strategic thinker, Tony strives to solve problems through creativity and design.
Through his work he has helped people quit smoking, donate blood, fly Tiger Air, get health cover, choose AGL energy, own a Mazda, play cricket, learn to sew, explore Melbourne University and most likely buy a lot of stuff they probably didn't really need.​​​​​​​
His work is also backed by an array of industry awards such as Cannes, Adfest, Spikes, D&AD, MADC, AIMIA and AGDA. If you want to see a list of awards, click here.
Tony is also Secretary of the MADC (Melbourne Advertising and Design Club) Australia's longest running advertising club.
A true 'slashie', his specialties include Ideation, Creative Direction, Team Leadership, Product Development, Pitching, Digital Strategy, UX and Design

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