Solving problems and making the complex simple with design and creativity.

GM Design & Digital at Yellowfin, Tony was previously Head of Digital and Experience at McCann Australia and before that, Co-Founder and Executive Creative Director of digital agency Igloo. And... before that a DJ but that's another story.
Tony has a wealth of experience that spans Industrial Design, Graphic Design, Digital, Advertising and Digital Product Development. A creative, commercial and strategic thinker (with a sprinkle of crazy), Tony strives to solve problems through creativity, design and collaboration.
Through his work he has helped people act on their data, quit smoking, donate blood, fly Tiger Air, get health cover, choose AGL energy, own a Mazda, play cricket, learn to sew, explore Melbourne University and probably buy a lot of stuff they didn't really need.
His work is also backed by an array of industry awards and recognition including Cannes, Gartner, Adfest, Spikes, D&AD, MADC, AIMIA and AGDA. If you want to see a list of awards, click here.
Tony is also Secretary of the MADC (Melbourne Advertising and Design Club) Australia's longest running advertising club.
A true 'slashie', his specialties include Ideation, Creative Direction, Team Leadership, Product Development, Pitching, Digital Strategy, UX and Design

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